GOOGLE REVIEW GUIDE
A Google review describes the wrong business: what can you do?
The review complains about a hotel room. Your business sells furniture. Some mistaken-identity cases are obvious; others involve similar trading names, old addresses, or another branch of the same company. A useful report makes that mismatch easy to follow without asking Google to take your word for it.
“Wrong business” is a specific claim. Show the mismatch.
Which kind of mismatch are you seeing?
Similar name, different business.
Compare the identity and service described with the profile that received the review. Include reliable information about the intended company if known.
Your business, a different location.
Record both locations. A branch mix-up needs an accurate explanation; it does not guarantee a transfer or removal.
The right business, an account you disagree with.
A mistaken time or disputed charge is not automatically evidence of the wrong company. Check whether the underlying experience is genuine.
Check historical details as well as today’s website
Services, addresses, and trading names can change. A current website alone may not establish what was offered at the time of the experience. Where possible, use dated information relevant to the period described. Also consider whether a subcontractor or booking partner could explain the apparent mismatch.
FICTIONAL EXAMPLE · NOT A CLIENT RESULT
A hotel complaint on a furniture-store profile
The hotel room was noisy and they refused to move us to another floor.
Posted on a furniture store’s profile, this suggests a concrete mismatch. A dated service description and the profile identity would be useful. Posted on a hotel’s profile, disagreement about room allocation would be a different kind of dispute.
Put the complaint beside the business details
- The review and the Business Profile where it appears.
- The exact words that suggest another service, company, or location.
- Dated records of your relevant services, address, and trading identity.
- Any reliable information identifying the likely intended business; do not guess when it is unknown.
Keep original records. Share only what is relevant, and avoid putting private customer or staff information into a public reply.
Explain the mismatch in a few precise sentences
These steps explain the platform’s published process. Reporting is available without paying for our service.
- Compare the complaint with both your current and relevant historical business information.
- Report the review with the supported concern, explaining the mismatch clearly rather than only saying the author was not a customer.
- Retain your supporting records and Google’s response. Assess appeal eligibility if the report is rejected.
Bring the case to a specialist
We examine whether the mismatch concerns the identity of the business or a disputed detail within a real experience. We can help organize a concise explanation that connects the review’s wording to the records, including where the likely intended business cannot be identified.
Already tried the standard reporting process? We can assess whether further options are available for your case.
Explore our Google review removal serviceOfficial guidance
Platform processes can change. These are the sources used for the policy and reporting explanations in this guide.